•              Ad Strategy & Planning – Defines goals (leads, sales, traffic) and selects platforms (Google, Meta, etc.).

•              Campaign Setup – Creates and structures ad campaigns, ad sets, and targeting.

•              Audience Targeting – Uses demographics, interests, behaviors, and custom/lookalike audiences.

•              Creative Development – Designs ad visuals, writes copy, and tests variations (A/B testing).

•              Budget Management – Allocates and optimizes spend for maximum ROI.

•              Tracking & Analytics – Uses tools like Google Analytics, Meta Pixel to monitor performance.

•              Optimization – Continuously improves ads based on click-through rate (CTR), conversions, and ROI.